AVELTHORNE & CO LTD (“AVELTHORNE & CO LTD,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you browse, shop, communicate with us, or otherwise interact with our online store.

This Privacy Policy explains what information we may collect, how we use and protect it, when it may be shared, and the choices you may have regarding your personal information.

By accessing or using our online store and purchasing our clothing products, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us when you interact with our store, create an account, place an order, complete a checkout process, contact us, or otherwise communicate with us.

Depending on how you interact with our services, the information we collect may include:

1.1 Personal and Contact Information

When you place an order or create an account, we may collect information such as:

• Full name
• Billing information
• Shipping information
• Email address
• Telephone or mobile number
• Account login information
• Information you provide when contacting us
• Other information necessary to process and fulfill your order

We only request information that is reasonably necessary for the relevant purpose.

1.2 Order and Transaction Information

When you purchase clothing or other products from us, we may collect information associated with your transaction, including:

• Products purchased
• Product quantities
• Order details
• Billing and shipping details
• Order status
• Delivery information
• Transaction-related information
• Returns, refunds, exchanges, or other after-sales information

Payment information may be processed by the payment service providers available during checkout. We may receive transaction-related information from those providers without necessarily receiving or storing your complete payment card details.

1.3 Account Information

If you create an account, we may collect information necessary to establish and maintain your account, including your name, email address, login credentials, order history, saved information, and account preferences.

You are responsible for keeping your account credentials confidential and should notify us if you believe that your account information has been used without authorization.

1.4 Communications

If you contact us, we may retain information contained in your communication, including your name, contact details, order information, questions, requests, and any other information you choose to provide.

This information may be used to respond to your inquiry, investigate an issue, provide customer support, and maintain appropriate records of our communications.

1.5 Device and Technical Information

When you access our online store, certain technical information may be collected automatically by the website, hosting environment, analytics services, security tools, or other technologies used to operate the store.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Language preferences
• General geographic information derived from technical data
• Referring pages
• Pages viewed
• Approximate access times
• Website interaction information
• Technical diagnostics
• Security-related information

Technical information helps us operate, maintain, secure, and improve our online store.

2. Cookies and Similar Technologies

Our online store may use cookies and similar technologies to provide essential functionality and improve your browsing experience.

Cookies are small data files that may be stored on your device when you visit a website.

Depending on their purpose, cookies may be used to:

• Keep the shopping experience functional
• Remember shopping cart information
• Maintain login or session information
• Remember certain preferences
• Understand how visitors use our store
• Improve website performance
• Detect security issues
• Support analytics and website functionality
• Measure the effectiveness of certain website features

Some cookies may be necessary for the basic operation of the store, while others may support analytics, personalization, or other functionality.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or availability of some features of the online store.

3. How We Use Personal Information

We may use the information we collect for legitimate business and operational purposes, including:

Order Processing and Fulfillment

We may use your information to:

• Process purchases
• Confirm orders
• Prepare products for shipment
• Arrange delivery
• Provide order-related updates
• Manage returns, refunds, and exchanges
• Maintain transaction records

Customer Service

We may use your information to:

• Respond to questions
• Provide assistance
• Investigate order-related issues
• Resolve customer service requests
• Communicate regarding products or transactions
• Provide information requested by you

Website Operation

Information may be used to:

• Operate and maintain our online store
• Improve website functionality
• Troubleshoot technical problems
• Monitor website performance
• Improve the shopping experience
• Protect the security and integrity of our systems

Business Administration

We may use information for internal administrative purposes, including:

• Maintaining business records
• Managing orders and customer accounts
• Analyzing sales and website activity
• Improving products and services
• Managing operational processes
• Preventing misuse of our services

Security and Fraud Prevention

We may process information when reasonably necessary to:

• Detect suspicious activity
• Prevent fraudulent transactions
• Protect customer accounts
• Protect our store and systems
• Investigate unauthorized activity
• Enforce applicable terms and policies

4. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following bases:

• Performance of a contract or steps taken at your request before entering into a contract
• Compliance with applicable legal or regulatory obligations
• Our legitimate business interests, where those interests are not overridden by applicable privacy rights
• Your consent, where consent is required
• Other lawful grounds available under applicable law

The applicable legal basis may depend on the nature and circumstances of the processing activity.

5. How We Share Personal Information

We do not use your personal information for purposes unrelated to the operation of our business without an appropriate legal basis.

We may share information with service providers and other parties when reasonably necessary to operate our store and provide requested services.

These parties may include providers involved in:

• Payment processing
• Order fulfillment
• Shipping and delivery
• Website hosting
• Website maintenance
• Technical services
• Analytics
• Security
• Fraud prevention
• Customer support
• Information technology
• Other services necessary to operate our business

Service providers may only receive information reasonably necessary for the services they provide.

We may also disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to lawful requests
• Protect our rights or property
• Protect the safety of customers or others
• Investigate suspected fraud or abuse
• Enforce applicable agreements or policies
• Protect the security of our systems

6. Payment Information

Payments made through our online store may be handled by third-party payment processors.

When you submit payment information during checkout, that information may be transmitted directly to the applicable payment provider in accordance with its own privacy and security practices.

We do not need to store complete payment card information when payment processing is handled by an external payment provider.

You should review the applicable payment provider’s privacy practices for additional information about how payment information is processed.

7. Shipping and Delivery Information

To fulfill an order, we may need to use certain personal information, including your name, shipping address, contact information, order details, and other delivery-related information.

Such information may be provided to shipping, logistics, fulfillment, or delivery service providers where necessary to deliver your purchase.

Only information reasonably necessary for fulfillment and delivery should be shared for these purposes.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained may depend on:

• The purpose for which the information was collected
• Whether you maintain an account
• Whether an order or transaction remains active
• Customer service or dispute requirements
• Accounting and business record requirements
• Legal or regulatory obligations
• Security and fraud prevention requirements

When personal information is no longer reasonably required, it may be securely deleted, anonymized, or otherwise handled in accordance with applicable requirements.

9. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.

Security measures may include appropriate technical, administrative, and organizational safeguards.

However, no method of electronic transmission, storage, or online communication can be guaranteed to be completely secure.

For this reason, while we take reasonable steps to protect personal information, we cannot guarantee absolute security of information transmitted to or stored by us.

10. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights concerning your personal information.

These rights may include the ability to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request a copy of certain personal information
• Make certain choices regarding marketing communications

The availability of these rights depends on applicable law and the circumstances of the request.

You may also be able to update certain information directly through your account where account functionality allows.

11. Marketing Communications

Where permitted by applicable law, we may use contact information to provide information about products, promotions, collections, offers, or other store-related communications.

Where consent is required, we will seek consent before sending relevant marketing communications.

You may unsubscribe from promotional communications by using an available unsubscribe mechanism or by following the instructions included in the relevant communication.

Even if you opt out of promotional communications, we may still send necessary transactional or service-related communications, such as order confirmations, delivery information, account notices, or information relating to an existing transaction.

12. Third-Party Services and Links

Our online store may rely on third-party services to provide payment processing, analytics, hosting, security, delivery, technical functionality, or other services.

Third-party services may collect or process information in accordance with their own privacy policies.

Our online store may also contain links to third-party websites, services, platforms, or resources.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services that are not operated by AVELTHORNE & CO LTD.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

13. International Data Transfers

Depending on where you access our store and where our service providers operate, personal information may be processed or stored in countries or regions different from your country of residence.

Where applicable law imposes requirements relating to international transfers of personal information, appropriate safeguards will be considered or implemented as required by applicable law.

14. Children’s Privacy

Our online store is intended for general consumers and is not knowingly designed to collect personal information directly from children in circumstances where such collection is prohibited by applicable law.

If we become aware that personal information has been collected from a child in a manner that is not permitted under applicable law, we may take reasonable steps to address the situation, including deleting the information where appropriate.

15. Account and Information Accuracy

You are responsible for providing accurate information when creating an account, placing an order, or communicating with us.

If information associated with your account or order changes, you should update it where available or provide corrected information when necessary.

Providing accurate shipping and contact information is particularly important for successful order processing and delivery.

16. Privacy and Fraud Prevention

We may process certain information to identify unusual activity, prevent unauthorized transactions, protect accounts, and maintain the security of our online store.

Where appropriate, information relating to suspected fraud, abuse, security incidents, or unauthorized activity may be retained for as long as reasonably necessary to investigate and address the matter.

17. Business Transfers

If AVELTHORNE & CO LTD undergoes a business transaction such as a merger, restructuring, acquisition, sale of assets, or similar corporate event, personal information may be transferred as part of the relevant business assets where legally permitted.

Any such transfer will be handled in accordance with applicable privacy requirements.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, online store functionality, legal requirements, technology, or privacy practices.

When changes are made, the updated version will be posted through the appropriate location on our online store and the “Last Updated” date may be revised.

We encourage you to review this Privacy Policy periodically so that you remain informed about how personal information may be handled.

19. Your Responsibility When Providing Information

Before submitting personal information through our online store, you should ensure that the information you provide is accurate and that you have the appropriate authority to provide any information belonging to another person.

If you provide information about another individual, you should do so only where permitted by applicable law and where appropriate authorization has been obtained.

20. Data Protection and Applicable Law

We seek to handle personal information responsibly and in accordance with applicable privacy and data protection requirements.

The specific privacy rights and protections available to you may vary depending on your country, state, province, or other applicable jurisdiction.

Nothing in this Privacy Policy is intended to remove or restrict privacy rights that cannot lawfully be excluded or limited.

21. Contact and Privacy Requests

If you have a question regarding this Privacy Policy, your personal information, an order-related privacy matter, or a privacy request, you may contact AVELTHORNE & CO LTD through the contact methods made available on our online store.

We may need to verify certain information before processing a privacy-related request in order to protect personal information from unauthorized disclosure.

22. Final Statement

AVELTHORNE & CO LTD is committed to handling customer information responsibly throughout the shopping experience.

From browsing and account creation to clothing purchases, payment processing, order fulfillment, delivery, customer support, returns, and after-sales service, we aim to use personal information only for appropriate business, operational, security, and legal purposes.

By continuing to use our online store, you acknowledge that you have had the opportunity to review this Privacy Policy and understand how information may be collected, used, shared, retained, and protected as described above.

AVELTHORNE & CO LTD